Real Estate Agent Essay -- miscellaneous

Real Estate Agent Buying or selling a house or an apartment is one of the biggest decisions of a person’s life. And when selling or establishing a price for real estate, people seek out real estate agents to do the dirty work. A real estate agent has to convince a prospective homeowner that he or she is trustworthy and knowledgeable. In many ways, the agent acts as a counselor to individuals and families about to embark on a huge commitment. Real estate agents have a thorough knowledge or real estate market in their community. They know which neighborhoods will best fit their client’s needs and budgets. Real estate agents are generally independent sales employees who provide their services to licensed brokers on a contract basis. In return, the broker pays the agent a portion of the commission earned from property sold through the firm, by the agents. They are familiar with local zoning and tax laws, and know where to obtain financing. A good real estate agent is informed about things like schools, tax rates, public transportation systems, and should be aware of going mortgage rates. To be eligible to become a real estate agent, he or she must first be a high school graduate, be at least 18 years of age, and pass a written test. In every state real estate agents must obtain a state license to sell and rent properties. Over 1,000 universities, colleges, and junior colleges offer courses in real estate. Many local real estate associations sponsor courses covering...

Outsider Essay

The Stranger by Albert Camus is one of his best works. This novel tells the story of a man, Meursault, who is a moralist. Nothing seems to matter to him and his or anybody else’s actions makes no difference. Camus’s use of language allows readers to discover the mood and meaning being conveyed through diction and word choice. His use of fgurative language can be seen throughout. Such an example of figurative language is imagery. From reading The Stranger, one can clearly picture whats happening as Camus beautifully describes every action f Meursault. In the first chapter, Meursault hears that his mother has died and says â€Å"Maman died today. Or yesterday maybe, I don’t know. â€Å". Him saying this shows his emotional indifference and establishes his character traits. It doesn’t show that he didn’t really care about his mother, but that he really doesn’t give great thought to much of anything. The death of his mother shows Just how emotionless Meursault is for the fact of not grieving over his mothers death. But while at the funeral, Camus oes in great depth to explain the heat of the day and all of Meursault’s surroundings. Continuing with Camus’s use of imagery, at Maman’s funeral Meursault states â€Å"She was right. There was no way out. † as he talks to the nurse who had said â€Å"If you go slowly, you risk getting sunstroke. But if you go too fast, you work up a sweat and then catch a chill inside the church. â€Å". Meursault says this only to his understanding that a person is born into a life that will only result in the death of that person. Death, like the harsh effects of the sun, is unavoidable. This idea is central to Camus’s philosophy in The Stranger, which posits death as the one central, inescapable fact of life. In prison, where Meursault has much time to reflect on his past, does he discover all the over-looked, finer aspects of his former free life. The author conveys this sense of discovery through the detailed flashbacks in the second part of the novel during his arrest. For example, Just moments before Meursault’s execution, he vividly recalls is mother’s funeral. Whereas he was empty of feeling at the funeral, now he too faces eminent death and thus savors the moments as to when he was the mourner. Through Camus’s use of diction and language, he has expressed the mood and meaning to this story of a man who has been wrongly accused. And by doing so the author has grasped his readers and has given them a different perspective on life and how things are fine one moment and can go terribly wrong the next moment. Outsider By lalalalalalal

Raising The Minimum Wage - 870 Words

The topic of raising the minimum wage has many different viewpoints. It is thought to be affected negatively and positively. Some believe it increases unemployment and poverty. Others believe it creates jobs, helps the economy and low-income families by giving them more money to give back to the economy. Doug Hall, director of the Economic Analysis and Research Network and David Cooper, Economic Analyst at the Economic Policy Institute, expressed how the increase in minimum wage affects certain genders, families, education backgrounds, ages, and the economy (Hall Cooper, 2014). It is said that the increase mainly affects women with a compromising percentage of 54.5 (Hall Cooper, 2014). It affects at least 20 year olds and mostly white workers. The increase in minimum wage also affects workers with a college degree or higher more than those with a high school diploma. It also affects low to moderate-income families and those who work full time. Hall and Cooper believe that the rise in minimum wage will not cause job losses, but create jobs. They also believe that the workers will spend their extra earnings and those who make close to but higher than the minimum wage will, â€Å"receive boost in earnings due to â€Å"spillover† effect, giving them more to spend on necessitie s† (Hall Cooper, 2014). They believe this will help with economic growth. Holly Skylar, Director of Let Justice Roll Living Wage Campaign, which is an organization that seeks to raise minimum wage, believesShow MoreRelatedRaising The Minimum Wage? Essay1217 Words   |  5 PagesThe minimum wage is one of the most discussed issues around the country. Everyone has a different opinion if raising the minimum wage would help families across the country to have a better lifestyle or if would cause an unbalance in the economy. Democrats and Republicans have a different view on this issue, while Democrats supports raising the minimum wage by $15 an hour, Republicans have stated that they refuse increasing the wage because it would leave different factions of Americans outside ofRead MoreRaising Minimum Wage912 Words   |  4 PagesMinimum wage has long been a topic that has brought on many heated debates. It has been said over and over again that minimum wage should be raised. These people say that raising minimum wage only does good for people. However, I, alon g with many other people, believe this is wrong, and we should instead be making moves to keep minimum wage where it is. Raising minimum wage may provide some positive effects, but those positives only go on to be overwhelmed by the negative effects caused by it. WagesRead MoreRaising The Minimum Wage?1575 Words   |  7 PagesThe issue of raising the minimum wage from $7.25 to $15 an hour is a heavily debated topic. Both sources against or in favor of the minimum wage refer to a â€Å"growing gap† between low-income workers and high-income earners. Sources against the minimum wage believe raising it will increase this gap, whereas those in favor of the minimum wage believe it will decrease this gap. The arguments in favor of the minimum wage rely mostly on ethical beliefs, such as â€Å"pay should reflect hard work,† to advanceRead MoreRaising The Minimum Wage888 Words   |  4 Pages Raising the Minimum Wage The employment effect of the minimum wage is one of the most studied topics in all economics. Today, the debate over raising the minimum wage has been a hot topic after President Obama explained in his 2014 State of the Union address that he intends to raise the minimum wage from $7.25 to $10.10 per hour, an increase of over 40 percent. While the President and his supporters claim that this increase would greatly benefit the economy and result in growing the businessesRead MoreRaising The Minimum Wage?1122 Words   |  5 Pagesâ€Å"Raise the wage!† reads many protestors’ signs across America. Many people believe this to be the answer to the financial inequality that plagues our country. The federal minimum wage was established to keep workers from settling on a poor living standard (Leonard A.11). Since this was passed, multiple debates and issues have risen. One begins to ask the question, is this truly the best way to resolve the unequal distribution of wealth? Aft er research, it has been found that there are many drawbacksRead MoreRaising The Minimum Wage1979 Words   |  8 PagesResearch Raising the minimum wage can result in job losses due to lower profits for businesses. It can also potentially decrease employee hours by changing them from full time to part time. Additionally, it may reduce the full time benefits that they receive. If this were to happen, then the employees affected will actually be earning less than they did before the increase. For example, from the Article Maximum Divide on Minimum Wage (Mejeur, 2014), they state, â€Å"Labor costs are the largest shareRead MoreRaising The Minimum Wage1037 Words   |  5 PagesRaising the minimum wage from $7.25 to $10.10 is not a good idea. The unintended consequences that would come about as a result is reason enough to shy away from such a proposal. Those who support an increase contend that it will alleviate poverty. Suppose these advocates are right and a spike in the minimum wage does reduce poverty for some fortunate workers. This positive development will be offset because an increase in the minimum wa ge will further price out inexperienced workers from the jobRead MoreRaising The Minimum Wage?2447 Words   |  10 PagesThe minimum wage is defined as the lowest compensation, by law, which an employer may pay his or her employees. In the United States, this monetary value is set by a collection of laws on the federal, state, and local levels. While state and local governments may choose to observe a higher minimum wage than the national minimum wage, the federal government ultimately controls the income of the nation’s lowest-earning employees. At the federal level, the minimum wage was last raised in 2009, fromRead MoreRaising The Minimum Wage1864 Words   |  8 Pagespersevere, and really believe in yourself, good things will come. Drastically raising the minimum wage goes against all of those principles, rewarding lethargic actions and poor life choices. Raising the minimum wage to $15 will do more harm than good for middle class americans by decreasing the value of th e money in their pockets, driving out big companies, and generally increasing unemployment. Increasing the minimum wage causes middle class Americans have less money in their pockets to spend. RepresentativesRead MoreEffect Of Raising Minimum Wage1215 Words   |  5 PagesEffects of Raising Minimum Wage The minimum wage in this country has been a controversial issue. Many people believe it will help reduce poverty and boost the economy. However, they are not looking at the downfalls this will bring to our country. This could make the unemployment population rise, it will raise prices of other things, and would have little effect on reducing poverty. Raising the minimum wage would have a negative influence on our country. This movement throughout our country

Taking a Look at GSM Module SIM300 - 967 Words

GSM MODULE: SIM300 Sim300 is a quad-band Gsm/gprs motor that chips away at frequencies like EGSM 900 Mhz, DCS 1800 Mhz and PCS 1900 Mhz. With a minor setup of 40mm x 33mm x 2.85mm, Sim300 fits very nearly all the space necessities in provisions, for example, Smartphone, PDA telephones and other cell phones. Sim300 is incorporated with Tcp/ip convention. The physical interface between Sim300 and the portable requisition is through a 60 pin board-to-board connector, which gives all fittings interfaces from module to clients sheets with the exception of the RF recieving wire interface. Sim300 furnishes RF radio wire interface with two elective recieving wires, i.e., reception apparatus connector and recieving wire cushion. Sim300 is utilized to serially exchange information or send message utilizing AT (Attention Terminal) charges. These AT summons checks correspondence between different gadgets and SIM module. Consumed (Attention Terminal Echo) charge in Sim300 is utilized to turn the reverberation ON or OFF. When Ate=1 then ECHO ON and when Ate=0 then ECHO OFF. At+cmgf is utilized to focus the content mode or PDU mode. When At+cmgf=1 then it is TEXT MODE and when At+cmgf=0 then it is PDU mode. Sim300 key characteristics: Features implementation Power supply single supply voltage 3.4-4.5v Power saving typical force utilization in SLEEP MODE upto 2.5ma Recurrence bands †¢ sim300 Tri band: Egsm900, Dcs1800, Pcs1900. The band could be set by AT summon and

Unilever And Ifrs The Regulatory Environment - 1089 Words

Unilever and IFRS Introduction Unilever is an Anglo-Dutch multinational company that head two headquarters. One is located in Rotterdam, Netherlands, and another on in London, United Kingdom. It operates in more than 190 countries. (Unilever, 2016) and dedicates to a wide range of consumer goods products whose categories involve Personal Care, Foods and Beverages, and Home Care that each contains a variety of brands. Among the most well-known brands are Dove, Lux, Lipton and so forth. According to Unilever’s 2015 Annual Report, the group owns over 400 brands and 13 of them have a sale of â‚ ¬1 billion or above. (Annual Report and Accounts 2015, 2015) Since one of the company’s headquarter is in United Kingdom, it prepares its consolidated financial statements in accordance with IFRS. Following discussion will be built on this very fact. Discussion First, I will briefly introduce the regulatory environment in United Kingdom. All UK accounting standards are issued by the Accounting Standards Board (ASB) since 1st August, 1990. While on 2nd July, 2012, the responsibility of setting accounting standards shifts to the Financial Reporting Council (FRC) Board. (2016 and confidence, 2016) The FRC is also in charge of quarterly newsletter issue and discussion of primary projects and consultations. For companies willing to or have already gone public, they must receive supervision from London Stock Exchange and ensure compliance to the rules enacted by the London Stock Exchange.Show MoreRelatedThe Impact of Monetary and Fiscal Policy on Bangladesh1814 Words   |  7 PagesSuppliers Distributers Customers Government Regulatory Authority Society/Public Media Academicians OBJECTIVES OF STAKEHOLDERS ? MANAGEMENT – †¢ Fair compensation and other financial benefit. †¢ Job security †¢ Portion of profit †¢ Promotion †¢ Recognition †¢ Professional development †¢ Safe work environment †¢ Infrastructural facilities ? EMPLOYEES – †¢ Fair compensation and other financial benefits. †¢ Job security †¢ Safe work Environment †¢ Infrastructural facilities †¢ Recognition †¢ ProfessionalRead MoreUniliver Case Study for Financial Management2670 Words   |  11 Pages6/27/12 IBS Case Studies IBS Mumbai Date: 27/06/2012 Time: 20:46:19 FM0001 IBS Case Development Center Unilever Limited: Transforming the Finance ‘Function’ This case study was written by Parveen Sultana and Fathima Reshma Taj H, under the direction of Saradhi Kumar Gonela, IBS, Hyderabad. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. LicenseRead MoreGsk Annual Report 2010135604 Words   |  543 PagesFinancial statements The ï ¬ nancial statements provide a summary of the Group’s ï ¬ nancial performance throughout 2010 and its position as at 31st December 2010. The consolidated ï ¬ nancial statements are prepared in accordance with IFRS as adopted by the European Union and also IFRS as issued by the International Accounting Standards Board. Shareholder information This includes the full product development pipeline and discusses shareholder return in the form of dividends and share price movements. 58Read MoreMetalfrio Case Analysis7723 Words   |  31 Pagesthus changing its name to Metalfrio Solutions S.A. (â€Å"Metalfrio†).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, Metalfrio has over 350 different models of products and distributes in over 80 countries worldwide. Their clients include many global companies, such as Coca Cola, Unilever, and Nestle (â€Å"Metalfrio†). Impressively, they are the second largest company in its market, fourth most international Brazilian corporation, and ninth most innovative Brazilian corporation (â€Å"Investor Presentation†). Despite international recognitionRead MoreCase 29 Panera Bread Company: Rising Fortunes?25159 Words   |  101 Pagescustomers. GENERAL ENVIRONMENT ANALYSIS External Analysis The external analysis is critical for a firm to understand to be able to realize the opportunities and threats that exist in the industry they are competing in to help achieve a strategic competitiveness. The external analysis consists of a general environmental analysis, industry analysis, five forces analysis, industry competitor’s analysis, and the key success factors for the industry. General Environment Analysis In order forRead MoreFinancial Statements and Corporate Managers33896 Words   |  136 PagesBusiness Analysis and Valuation: IFRS Edition Instructor’s Manual – Discussion Questions Palepu – Healy – Bernard – Peek 2 Instructor s Manual Dot-Com Crash-3 Instructor’s Manual – Discussion Questions Table of Contents Table of Contents...........................................................................................................3 Chapter 1 A Framework for Business Analysis Using Financial Statements................4 Chapter 2 Strategy Analysis.................Read MorePepsi Prospectus112807 Words   |  452 Pagesoffer of Offer Shares for sale in the United States or to, or for the account or benefit of, U.S. persons. The Offer Shares described in the Prospectus have not been, and will not be, registered under U.S. Securities Act or with any securities regulatory authority of any state or other jurisdiction in the United States and may not be offered or sold, directly or indirectly, into the United States or to, or for the account or benefit of, U.S. persons unless the Offer Shares are so registered or

Methodological Social and Environmental Accounting Research System

Question: Discuss about the Methodological Social and Environmental Accounting Research. Answer: Introduction This report has been performed on several cases and profound details on this particular article of positive accounting. This article and paper imitates the summits that have been visages by businesses in implementing the positive accounting research to summarize, classify and record the financial aspects. This paper and article offers a great range of frameworks, theories and research methodologies that are utilized by the individuals to discuss some important thought about how organizations could expand an effective research over the positive accounting. It has been evaluated that ontology and epistemology of research of positive accounting offers helpful evaluation of individual behavior in the practices of implemented accounting. The research over positive accounting could be explained as a part of scientific research that is used to identify the relationship of cause and effect relations of individuals. This positive accountings ontology and epistemology is utmost estimated part in this paper that offers that if businesses use positive accounting then it would lead the outcome into some best practice to summarize, classify and record the financial aspects. This article paper offers all the severe negative aspects and issues faced by humans in positive accounting because of their various human behaviors. In the initial stage of this research, general finding of academic influence have been discussed in determined approach. More, research questions have been identifies and utilized to show the main aim of individuals in positive accounting. Afterwards, theoretical concepts framework has been provided to complete discussion that reveals the individual behaviors and its relationship of cause and effect with the accounting practice and research. At the end, this report offers conclusion which shows all the recommendations about individual behavior about the positive accounting research with the relationship of cause and effect and how this could be finished in a better manner with the disclaimer of auditors (Brown, Preiato, and Tarca, 2014). This article involves all the factors which are utilized to decide the common behavior of individuals in approval of accounting practices. Positive accounting helps individuals in overcoming the harms and mistakes in accounting practices that has been faced by auditors, accountant and individuals during the time. This research makes out normal sustain structure and rational behavior that carries to review the human behavior and their mutual behavior. This article paper put emphasis with self- interest of individuals that is utilized to cooperate with other individuals through expressed and implied contract (Klemstine and Maher, 2014). This article offers how individuals are facing many issues in preparing and managing accounting concept and frameworks of auditing (Waymire, 2014). Positive accounting article paper has explained a view point about accounting practice which should not be bordered on coherent judgment as well as on personal judgment. This article paper offers that if ind ividuals would have a position under pressure to accomplish their accounting figures and auditing report task then the work could be done by them quickly but there would be quite more chances of errors (Brown, et al. 2014). Further, it has been suggested that performance of independent will permits accountant to take their decision independently to make an effective use of financial transactions by classifying and recording the figures of organizations Behavior of independent will which would reflect that if an individual take any action on the basis of performance and nature of his or her own will then it would surely oppose with another individuals view points and assumptions in the given set of work of auditing and accounting. Definitely, it is not quite easy to discover broad and sporty theory, framework and statements that could be utilized to show the individual behavior and its applicability over entire theories with an implication of individual behavior. More, ontology and e pistemology of positive accounting might also offer some ambiguous facts, concept and issues that influence the individual behavior and the relationship over cause and effect relation. In this article, these kinds of concerns have been exposed because of the survival of variances in the positive accounting. On the other hand, the main issue in positive accounting is linked with the accepting of scrupulous facts, data and figures of accounting rules. Entire data has been used in positive accounting that has been collected by the qualitative research process that helps in expansion of preface perceptive of some accounting phenomenon. Apart from it, researchers and authors also could assess the condition and remarks given by authors and auditors to analyze the issues in positive accounting practice in an organization. The hypothetical test performed in this article offers that there are some assumptions and doubtful data that have been utilized in this article paper to validate the uti lity of positive accounting practice and research (Ahmed, Neel and Wang, 2013). By summarizing and analyzing all the facts and figures of this article paper it has been evaluated it contains a good knowledge on individual behavior and the relationship of cause and effect in accounting practice. Thus, many hypothetical tests have been performed in this paper that helps in understanding the individual behavior and its equal behavior in concern of accountant (Everett, Neu, Rahaman and Maharaj, 2015). Research questions This article paper includes many figures, facts and problem that are used to give answer of the following questions as follows: What are the most likely issues which are faced by accountants in the practices of positive accounting? What are some successful factors of positive accounting? How the positive accounting practices are different from logical program and practices? How ontology and epistemology of accounting practices would help the researcher to make successful knowledge on set practices of accounting? This research has been arranged by taking into consideration many frameworks and theoretical concepts like decision making process, hypothetical test, human behavior and other frameworks. This research includes many theoretical concepts and frameworks and research to analyze the individual behavior and its impact over the cause and effect relation. This research framework offers a typical set of practices and programs that could be considered by individuals, accountant and auditors in auditing and accounting practice (Engle and Hunton, 2015). As per the analysis of Fang, et al, 2014, it has been reflected that these theoretical framework and concept offers many interest test that are utilized in accounting research practice. It offers that companies have been faced many issues in individual behavior and mutual performance in accounting practice attended with many issues that could offer result into deceptive decisions of accountants in concern of accounting. There are many factors that are used by auditors and accountants in its theoretical and conceptual model that could be prosecuted by accountant and auditors in subsequently following the positive accounting practice. More, these theoretical models support auditors and accountants to develop an understanding along with its functioning of audit. These theoretical frameworks offer that how auditors could utilize the basic models to identify the financial data. The main importance of this article has been ended on the qualitative research concepts that provide clear understanding and data about individual mutual behavior. This theory of Darwin evaluates in this article about uses and offers the two purpose of to position of qualitative measurement in accounting positive research and its practices. The main purpose of this theory is to evaluate the relation with collection of data from the public to frame the research over positive accounting. This provides support to auditors to assess b ehavior of accountant while preparing and gathering the accounting information (Dyckman and Zeff, 2014). Later on, this information has been used by auditors to find and moderate the errors and issues in practice of accounting which has been developed by the accountant (Li, 2015). Conversely, it becomes tough to appraise that how practical model of development could be created or the variable could be collected in qualitative approach. It has been found that if accountant and auditors use sensible model form then it would provide a result into normal errors i.e. Type-1 errors. There are many following abstract concepts which have been utilized to collect the individual behavior and its cause and effect relations with the practice of accounting (Deegan, 2017). More, null hypothesis has been used in this paper which provides the base to conclude the possible factors that influences the individual behavior in accounting frameworks. The Test statistic of null hypothesis has been based upon the secondary data and assumptions. At last, it can be said that many frameworks, concept and research have been done to assess the individual behavior and its cause and effect relation (Slater, et al. 2014). Significant of positive accounting research This positive research accounting offers a regular framework that should be utilized by the accountant and the auditors in organizing and analyzing the financial statement of organizations. This research puts importance upon the accepting of individual behavior and the relation of cause and effect in accounting. This research identifies rational support system support to assess the individual behavior and its mutual behavior. It has been appraised that the approach of quantitative research has supported in collecting all the data from the public to identify their mutual behavior in concern of accounting frameworks. In this paper, researcher has been analyzed about individual behavior and its cause of actions in concern of the particular set formats. The hypothetical test has been implemented in this research to help the accountant and auditor to recognize errors and faults of company in accounting details. The main goal of this research might not add on the knowledge of human in acco unting- related contexts but it is to provide expedient answers to users and accountants that could be deciphered with great manner (Guan, 2014). Limitation of Positive accounting research The main limitation of this research and collection of data in this article is based completely upon the secondary data from many sources. All this researches shown the required data in this given paper and the other article that has helped to create the adamantine study that is prepared upon positive accounting. Apart from it, this article place format, accounting assumptions and fundamentals which have been used to identify inadequacy and disadvantages (Smith, 2014). Conversely, the research prepared upon the ontology and epistemology could not cover the complete details to imitate the requisite amount of in sequence on positive research accounting. Researcher has also utilized the theoretical test in its positive accounting that also offers data, figures and accounting frameworks which is based on many assumptions and standards. There are a number of other limitations that have been observed such as collecting the data which might not be appropriate. Therefore, it could be assesse d that many pros and cons of this article paper has been taken into consideration in article and research paper (Bertomeu, Darrough and Xue, 2017). Conclusion Thus it could be concluded through analyzing the article and conducted this research that this article offers depth knowledge on ontology and epistemology and positive accounting that replicates that if businesses could use positive accounting then it would lead a result into best practice to summarize, classify and record of financial aspects. This report estimates to offer some effectiveness and limitation as well of accounting practice that decide cause and effects relation. In this article, positive accounting and research over it offers standard layout that have been utilized by the accountant to evidence the financial transaction in accounts. This format helps the auditors to identify all the mistakes in accounting practice. More, many theories and Positive accounting replica have been used in this paper to place some hassle upon cause and effect relations in accounting practice. Many models and assumptions have been chased in positive accounting that assists the company in rep orting frameworks around the globe. At the end it could be concluded that, null hypothesiss test statistics are based on the supporting hypothesis and this is the limit of this research paper. If they offer their work through following the formats and standards then there would be few chances of errors in financial data of organization. References Ahmed, A.S., Neel, M. and Wang, D., 2013. Does mandatory adoption of IFRS improve accounting quality? Preliminary evidence.Contemporary Accounting Research,30(4), pp.1344-1372. Bertomeu, J., Darrough, M. and Xue, W., 2017. Optimal conservatism with earnings manipulation.Contemporary Accounting Research,34(1), pp.252-284. Brown, P., Preiato, J. and Tarca, A., 2014. Measuring country differences in enforcement of accounting standards: An audit and enforcement proxy.Journal of Business Finance Accounting,41(1-2), pp.1-52. Deegan, C., 2017. Twenty five years of social and environmental accounting research within Critical Perspectives of Accounting: Hits, misses and ways forward.Critical Perspectives on Accounting,43, pp.65-87. Dyckman, T.R. and Zeff, S.A., 2014. Some methodological deficiencies in empirical research articles in accounting.Accounting Horizons,28(3), pp.695-712. Engle, T.J. and Hunton, J.E., 2015. Retraction: The Effects of Small Monetary Incentives on Response Quality and Rates in the Positive Confirmation of Account Receivable Balances.AUDITING: A Journal of Practice Theory,34(3), pp.201-201. Everett, J., Neu, D., Rahaman, A.S. and Maharaj, G., 2015. Praxis, Doxa and research methods: Reconsidering critical accounting.Critical Perspectives on Accounting,32, pp.37-44. Fang, J., Haw, I.M., Yu, V. and Zhang, X., 2014. Positive externality of analyst coverage upon audit services: Evidence from China.Asia-Pacific Journal of Accounting Economics,21(2), pp.186-206. Guan, K., 2014. Corporate Growth, Audit Quality and Accounting Conservatism: Empirical Evidence from Public Companies in China.Journal of Accounting and Economics,5(005). Klemstine, C.F. and Maher, M.W., 2014.Management Accounting Research (RLE Accounting): A Review and Annotated Bibliography. Routledge. Li, X., 2015. Accounting conservatism and the cost of capital: An international analysis.Journal of Business Finance Accounting,42(5-6), pp.555-582. Slater, R.A., Koren, S., Ramot, Y., Buchs, A. and Rapoport, M.J., 2014. Interpreting the results of the Semmes?Weinstein monofilament test: accounting for false?positive answers in the international consensus on the diabetic foot protocol by a new model.Diabetes/metabolism research and reviews,30(1), pp.77-80. Smith, M., 2014.Research methods in accounting. Sage. Waymire, G.B., 2014. Neuroscience and ultimate causation in accounting research.The Accounting Review,89(6), pp.2011-2019.

Marketing Myopia

Marketing myopia refers to an insular approach to marketing where the focus is mainly on short term goals or when marketing systems focus on one aspect of marketing while ignoring others (Mercer 189). For an organization to achieve long term success, it is must focus on marketing the customer needs rather than selling its products. Advertising We will write a custom article sample on Marketing Myopia specifically for you for only $16.05 $11/page Learn More This connotes ignoring sales. The sales function is different from marketing because marketing involves the whole process of customer satisfaction as opposed to selling which centers on ways to get people to buy products or services without regard for their value to the customer (190). Levitt suggested that management has played a key role in the growth decline of industries that were once booming (45). For example the business decline in the railroad companies was primarily due to poor marketing strat egies and not because of the new entrants in competing sectors such as the buses. Managers were narrow-minded as they did not focus on the entire transport industry. Nylon and Glass companies were able to sustain their position in the market even as competitors entered the industry because they focused on the customers needs. Levitt asserts that it had nothing to do with research and development or their technical knowledge (45). Other companies that have maintained their growth profile through customer satisfaction are: Aluminum industry, supermarkets, grocery industry etc. (Levitt 46). Levitt referred to a casual survey carried out targeting business executives on their view concerning growth in industries (49). The result showed that fifty percent of them indicated that companies that maintained the growth patterns capitalized on growth opportunities while those that take a ride on growth escalators eventually ended up in stagnation. Levitt argued that every declining industry that once soared at the top is assumed to be operating under these conditions: the belief that growth is guaranteed by targeting more affluent clientele and that there are no substitutes for the major products offered by the companies. Relying on mass production and the advantages of rapidly reducing costs as output rises and low manufacturing and operational costs were also disadvantageous to an organization (49). According to Levitt, one of the main contributors to industry decline is mass production (52). Companies that focus on cutting costs by massive production often ignore the customers’ needs. Companies should understand that marketing efforts are a necessity for the product to sell since the profits are not solely on low costs of production but also on the volume of sales (47). Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More After manufacturing, effective marketing should be considered and this includes how, when, and in what form and condition the product or service is availed to the customer. Marketing research should therefore be geared towards consumer’s wants not on product attributes that are deemed profitable for the firm. Although the paper by Levitt has merit, other facets of strategy should not be ignored. The type of strategy adopted by an organization grossly depends on the market environment that it is in. Continuing with a specific marketing approach may actually be beneficial to a business up to a certain point. Developing products or services that fit the customers’ requirements is not profitable for an organization if they are not sold (Mercer 401). The role of the sales function in an organization should not be down played. The success of a firm requires a substantial amount of market intelligence; therefore Levitt should have discussed the issue of marketing myopia in light of this. Works Cited Levitt, Theodore. â⠂¬Å"Marketing Myopia.† Harvard Business Review, Jul/Aug 1960: 45-56. Print. Mercer, David. Marketing. New York: Wiley-Blackwell, 1996. Print. This article on Marketing Myopia was written and submitted by user Jocelynn Sanford to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.