Environment Scan and Industry Analysis

Environment Scan and Industry Analysis Industry Description At early stages of development, the company at issue began operating as Great Cups of Columbus in Ohio area. The main concept of the company lied in delivering coffee in over-sized cups to adhere to their motto: â€Å"A Great Coffee of Coffee, at a Great Price†. Further development of company’s strategies focused on the analysis of its major competitors, such as Starbucks.Advertising We will write a custom research paper sample on Environment Scan and Industry Analysis specifically for you for only $16.05 $11/page Learn More To stand the competition, the managers started developing and, as a result, the company managed to expand its market share within a decade. With regard to economic variables, it should be stressed that the company is affected by such forces as economic rates, energy price, GDP tendencies, and acceptability. In this respect, higher employment rates might lead to changes to coffee consumption and to incre ase in food products sales at the account of retail coffee delivery. According to the information received from the U.S. Census Bureau (2006), there is a 7.6 % annual increase in sales of the company’s products. The company’s revenues, therefore, increased from $ 7 billion in 2000 up to $ 11 billion in 5 years (Specialty Coffee Association of America, 2005). Regarding the societal and demographic factors, it should be stressed that coffee is considered one of the most consumed products in the United States and abroad. Therefore, greater demand for coffee can be ensured through increasing the quality of product and services for consumers. Currently, the company continues its expansion policy by developing new coffee stores in different regions and considering new cultural and social layers of the US population (Great Cups Coffee Company, 2011). As a result of the proposed strategy, consumer’s analysis has triggered the coffee producers to focus on sustainable cof fees that are more concerned with environmental factors. As compared to alcohol and tobacco products, the coffee has strengthened its position at the market due to the enhanced brand loyalty and development of a new concept of the product as a noble beverage. Within the industry matrix, the major criteria for company’s success involve such aspects as convenience of location, product quality, service speed, product range, and pricing strategy. Porter’s Five Forces Analysis The consideration of the factors determining the successful development and profitability of industry is important because it allows the managers to predict future potential and shortcomings of industry expansion (Ahlstrom Bruton, 2009).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With regard to these issues, the Great Cups Coffee Company should be more focused on such forces as locati on and price that are interconnected in the fight for a competitive advantage. The proposed Strategic Group Map developed below considers the above-mentioned aspects. The graphic diagram demonstrates the competitiveness of the leading coffee industries with regard to price and location. From the above-established indices, it is seen that Great Cups is the most successful in terms of its pricing and location policy whereas Starbucks is more focused on price rather than on location and, therefore, its competitiveness is much higher than the Great Cups. Second, lower price of the Great Cups’ products does not ensure its advantage over other producers due to the lack of the brand image, as compared to Starbucks and Dunkin Donuts. Therefore, this gap should be fulfilled to continue their market expansion. Despite the disadvantages, the Great Cups Coffee has a beneficial position in terms of reasonable price, high quality products, and market segmentation. In order to prevent the risks, specific emphasis should be placed on societal environment analysis to present coffee as a brand, but not as a commodity to be consumed. A Summary of Opportunities and Threats to Retail Coffee Chains Participating in the Coffee Industry Due to the great competition and a range of directions for development, the Great Cups Coffee Company has great opportunities for market expansion due to the rapid growth in the coffee industry. The emergence of new distribution channels, as well as product expansion, can provide a new option for developing the image of the product and create the shift from consumerist ideology (Hunger Wheelen, 2003). In addition, expansion of stores and exploration of new geographic locations is also crucial because it allows managers to predict the needs of new clients’ base. Finally, developing a limited product portfolio and presenting store names should also widen the company’s opportunities and provide a competitive advantage.Advertising We will write a custom research paper sample on Environment Scan and Industry Analysis specifically for you for only $16.05 $11/page Learn More As per the threats, the company should constantly invent new strategies to face rigid competition because coffee is considered among the most consumed products all over the world. Further, pricing strategy and demand rates must be considered as a solution to the brisk competition. The Great Cups Coffee’s major competitor is Starbucks that successfully uses its pricing and location philosophy to be the leading coffee provider (Gillespie, 2005). Finally, the company should also pay attention to the cultural environment and moral codes within an organization to strengthen the values among the employees. Both consumers and employees should be aware of the strong mission of an organization that relies on improvement of the overall climate and quality of services. References Ahlstrom, D., Bruton, G. D. (2009). Inte rnational Management: Strategy and Culture in the Emerging World. US: Cengage Learning. Gillespie, E. M. (2005). Starbucks sees growing demand for drive-thru coffee. The Associated Press. Web. Great Cups Coffee Company (2011). About Great Cups. Web. Hunger, J. D. Wheelen, T. L. (2003). Essentials of strategic management (3rd ed.). Upper Saddle River, NJ: Prentice Hall. Specialty Coffee Association of America (2005). Specialty Coffee Retail in the USA 2005. Web.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More U.S. Census Bureau (2006). Advance monthly sales for retail and food services: July 2006 release. Web.

Free Essays on Hcg

.K. You have been on an awesome 4-month cycle of Sustanon and Dianabol. You’ve gained a massive 20 lbs, and are extremely pleased with your results. You can’t stop looking in the mirror. But there is a problem now starting to eat away at you. You are going to run out of steroids very soon (you know you need a break anyway), and your testicles are the size of raisins. Your body is producing less testosterone than a 9-year-old girl, and you are scrambling to figure out what to do to avoid a nasty post-cycle crash that could potentially strip away some of your hard-earned muscle. The opinions on how to restore endogenous testosterone production post-cycle seem to be different everywhere you look. What option is best? Without an understanding of exactly what is going on in your body, and why certain compounds help to correct the situation, choosing the right post-cycle program can be quite confusing. In this article I would therefore like to discuss the role of anti-estroge ns and HCG during this delicate window of time, while detailing an effective strategy for their use. The Axis The Hypothalamic-Pituitary-Testicular Axis, or HPTA for short, is the thermostat for your body’s natural production of testosterone. Too much testosterone and the furnace will shut off. Not enough, and the heat is turned up, to put it very simply. For the purposes of our discussion here we can look at this regulating process as having three levels. At the top is the hypothalamic region of the brain, which releases the hormone GnRH (Gonadotropin-Releasing Hormone) when it senses a need for more testosterone. GnRH sends a signal to the second level of the axis, the pituitary, which releases Luteinizing Hormone in response. LH for short, this hormone stimulates the testes (level three) to secrete testosterone. The same sex steroids (testosterone, estrogen) that are produced serve to counter-balance things, by providing negative feedback signals ... Free Essays on Hcg Free Essays on Hcg .K. You have been on an awesome 4-month cycle of Sustanon and Dianabol. You’ve gained a massive 20 lbs, and are extremely pleased with your results. You can’t stop looking in the mirror. But there is a problem now starting to eat away at you. You are going to run out of steroids very soon (you know you need a break anyway), and your testicles are the size of raisins. Your body is producing less testosterone than a 9-year-old girl, and you are scrambling to figure out what to do to avoid a nasty post-cycle crash that could potentially strip away some of your hard-earned muscle. The opinions on how to restore endogenous testosterone production post-cycle seem to be different everywhere you look. What option is best? Without an understanding of exactly what is going on in your body, and why certain compounds help to correct the situation, choosing the right post-cycle program can be quite confusing. In this article I would therefore like to discuss the role of anti-estroge ns and HCG during this delicate window of time, while detailing an effective strategy for their use. The Axis The Hypothalamic-Pituitary-Testicular Axis, or HPTA for short, is the thermostat for your body’s natural production of testosterone. Too much testosterone and the furnace will shut off. Not enough, and the heat is turned up, to put it very simply. For the purposes of our discussion here we can look at this regulating process as having three levels. At the top is the hypothalamic region of the brain, which releases the hormone GnRH (Gonadotropin-Releasing Hormone) when it senses a need for more testosterone. GnRH sends a signal to the second level of the axis, the pituitary, which releases Luteinizing Hormone in response. LH for short, this hormone stimulates the testes (level three) to secrete testosterone. The same sex steroids (testosterone, estrogen) that are produced serve to counter-balance things, by providing negative feedback signals ...

Marketing Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing - Research Paper Example This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal. Table of Contents Page No. 1. Introduction †¦Ã¢â‚¬ ¦.. 3 2. Issue Problem †¦Ã¢â‚¬ ¦.. 4 3. Analysis and Application †¦Ã¢â‚¬ ¦.. 8 a. Australian Culture †¦Ã¢â‚¬ ¦.. 9 b. Gender Role in Australia †¦Ã¢â‚¬ ¦.. 9 c. Social Classes in Australia †¦Ã¢â‚¬ ¦.. 10 d. Core Australian Values †¦Ã¢â‚¬ ¦.. 11 e. Target Market †¦Ã¢â‚¬ ¦.. 11 4. Application †¦Ã¢â‚¬ ¦.. 13 5. Recommendations †¦Ã¢â‚¬ ¦.. 14 6. References †¦Ã¢â‚¬ ¦.. 16 Introduction L’Oreal is one of the largest Cosmetics and Beauty Products Company and offers a big range of hair and beauty products with 23 global brands. With headquarters located in the world fashion capital of Paris, L’Oreal enjoys a strong global presence in more than a hundred countries (L’Oreal, 2011). L’Oreal has made a division withi n its product according to their target market that is consumer products, luxury products, professional products and active cosmetics. These product ranges cater to different kinds of consumers depending on their specific needs. Issue/Problem After analyzing the marketing campaigns of L’Oreal, a few issues have been identified that could be improved so as it increase brand loyalty within the Australian market for L’Oreal. At this time, L’Oreal is a multinational product that has to compete with other cosmetic and beauty products that includes both international products and national products. With a cosmetics company, brand loyalty can be quite advantageous as consumers prefer to buy products from the same company that they are satisfied. They do not wish to invest in new brands where they are not aware of the quality of the product. The reason is because all kinds of people are conscious about their skin and the impact of cosmetics on their skin. For this reaso n, brand loyalty is imperative for cosmetics and beauty products companies and this can be developed by effectively using consumer behavior theories to bring consumers to buy a particular product (Ergin, Ozdemir and Pariliti, 2005). But for this we need to analyze the marketing problems that are apparent in L’Oreal’s marketing campaign. When brand enter into new markets, they often face certain barriers when communicating with the new consumers. The core values of these consumers are often different from that of the previous consumers and sometimes even clash with each other. For this reason, local marketers are hired for the promotion of the brand keeping in view the new consumers (Boone and Kurtz, 2011). In the case of L’Oreal, marketers in all countries follow the international pattern of marketing. The products are advertised in almost the same manner in every country. This alienates the brand as an international brand. The consumers are more confident in in vesting in brands that appear friendly and act as their friend. L’Oreal has alienated itself through its marketing. The following example shows L’Oreal advertising in two different countries, namely Australia and Japan. Though one can differentiate through the language but consumers want to see faces they can identify with. L’Oreal advertising Japan L’Oreal advertising Australia Though L’Oreal is an internationally active brand, its presence in Australia leaves a lot to be demanded. As Generation Y is increasing its